The Challenge
Etsy auto-crops images that don't match required aspect ratios, often cutting off products or text unpredictably. Each image type requires different specs: 4:3 for listings (3000×2250), 4:1 for banners (3360×840), 1:1 for profiles (500×500). Images under 635px may rank lower in search results. Worse: Etsy's mobile crop zones mean your perfectly sized desktop banner gets butchered on phones where 64% of traffic comes from. Your listing photos won't zoom if under 2000px, causing buyers to bounce. Your profile picture displays as a circle, cutting off corner text. Files over 1MB may fail to upload on slow connections.
Step-by-Step Workflow
Match your image to Etsy's exact specification
Use pre-configured resizing tool for your image type
Compress before uploading to Etsy
Choose Your Guide
Resize Product Photos to 3000×2250 for Etsy Listings
- 3000×2250 pixels (4:3 ratio)
- 2000px shortest side
- 800KB-1MB (under 1MB required)
Resize Profile Picture to 500×500 for Etsy Shops
- 500×500 pixels (1:1 ratio)
- Under 200KB (150KB optimal)
- JPG, PNG (JPG recommended)
Resize Shop Banner to 3360×840 for Etsy
- 3360×840 pixels (4:1 ratio)
- 1200×300 pixels (center only)
- Center 1200×300 for logo/text
Best Practices
- Product listing first image determines search thumbnail—white background, centered product, 3000×2250 minimum for zoom
- Shop banner displays full-width 3360×840 on desktop but crops to center 1200×300 on mobile—keep logo and text in safe zone
- Profile pictures render as circles—maintain 400px circle-safe zone in center of 500×500 square, avoid text in corners
- All formats support JPG and PNG—use JPG for photos (smaller), PNG only for logos with transparency
- Etsy algorithm favors complete listings—use all 10 photo slots for product listings, update seasonal banners quarterly
Frequently Asked Questions
Which Etsy image size affects sales most?
Product listing first image at 3000×2250. It appears in search results and determines click-through rate. Images under 2000px disable zoom, reducing trust and conversions. Images under 635px may rank lower in Etsy search results.
Can I use the same image for multiple Etsy placements?
No. Each placement requires different aspect ratios: listings are 4:3, banners are 4:1, profiles are 1:1. Etsy auto-crops mismatched ratios, creating unpredictable distortion. Create separate images optimized for each placement's display context and mobile crop zones.
Does Etsy compress images after upload?
No. Uploaded file size equals delivered file size. A 5MB listing image stays 5MB, causing 3-5 second mobile load times. Files over 1MB may fail to upload on slower internet connections. Compress to under 1MB at 85% quality before upload.
What happens if my Etsy image dimensions are wrong?
Etsy auto-crops to fit required aspect ratio, often cutting off products or text unpredictably. Images under 2000px disable zoom feature. Banners crop incorrectly on mobile. Profile pictures display as circles, chopping corners. Upload correct dimensions to control display.